Russell is the president and founder of Qualitiscape Services, Inc. The company was created and began operations in 1983. Currently, Qualitiscape serves over 600 properties on a weekly basis. Russell has been in the landscape business for over 38 years. He has a Bachelor of Business Administration in Finance from Texas Christian University in Fort Worth, Texas. He is a licensed irrigator, a member of the Professional Grounds Management Society, Texas Turf Irrigation Association, and Better Business Bureau. He is responsible for the long-term goals of the company as well as the day-to-day operations to ensure the client's every need is met.